Paradigm Fitness

Paradigm Fitness needed more than a new look — they needed a brand that matched their ambition. Starting from the ground up, I partnered with the founders to define the gym’s positioning and visual identity, creating a brand built to stand out in Oxford’s competitive fitness market.

From strategy and logo design to a comprehensive set of brand guidelines, I established the visual direction and framework for consistent brand implementation across all touchpoints. I also designed a range of digital and physical assets to bring the identity to life, creating a cohesive brand experience with a strong foundation for future growth.