Casa Elevate

Casa Elevate marked the next chapter for Elevate by Rowen, bringing the online fitness community into its first in-person studio experience. As a three month pop-up offering Strength, Sculpt and Ride, the project called for a visual identity that felt like a natural extension of the existing brand while creating a world of its own.

Inspired by Rowen’s love for Mexican culture, warmth, connection and spirituality, the visual identity was developed and rolled out across the full Casa Elevate experience. From the website and booking system integration to social media, email campaigns, marketing, in-studio visuals and brand collaborations, I worked across every touchpoint to create a cohesive and recognisable brand experience.

The project was delivered from concept to launch within a tight timeline, including building the website from scratch and developing the campaigns and communications needed to bring the studio to life. Throughout the full three-month experience, I also took ownership of the ongoing communications and social media, managing the brand’s presence and developing content, campaigns and messaging to keep the community engaged throughout the pop-up.