Liminal by WMC

Liminal by WMC is a sub-brand operating within the renewable energy sector, focused on accelerating the global energy transition. I was brought in to refresh the visual identity and bring greater clarity and cohesion to the brand.

The work began with a new logo concept that seamlessly integrates the parent company’s mark—WMC—into Liminal’s own identity. From there, I developed a refined color palette and expanded the visual language into a complete set of brand guidelines.

This foundation equips Liminal with a clear, future-forward identity that aligns with its mission and strengthens its role within the wider WMC brand ecosystem